Hello I'm Victoria

I’m a hybrid creative who loves bringing ideas to life and collaborating with others to make meaningful work. With 7 years of experience across social media design, email marketing, brand development, photography, UX/UI, and a touch of HTML/CSS, I’ve learned how to create with both heart and strategy.

I enjoy being part of the creative process from concept through delivery, working closely with cross-functional teams, copywriters, and marketing partners to build cohesive campaigns that connect with people. I value open communication, shared ideas, and creating an environment where everyone feels part of the story.

I’m always learning, exploring new trends, and staying curious so I can keep growing and elevate the work I create. To me, design is about telling stories, solving problems, and crafting thoughtful experiences that leave a lasting impression—whether it’s through an email, a social campaign, a brand moment, or anything in between.

Resume

My Story

Social Media Design: I design scroll-stopping content—including reels, stories, and feed posts—that translates brand strategy into visually engaging storytelling. By combining thoughtful typography, layout, color, and motion, I create platform-specific content that captures attention quickly, communicates clearly, and strengthens brand connection. I collaborate closely with marketing teams on campaign concepts and ensure every asset aligns with brand voice, goals, and audience behavior.

Email Design: I create email newsletters, promotional campaigns, and automated lifecycle flows—including welcome series, product launches, and abandoned cart recovery—designed to drive engagement and conversions. I apply hierarchy, UX-informed layout, and clear CTAs to guide readers through the content journey. My emails are responsive, on-brand, and built with consistency across desktop and mobile. I work with email managers and copywriters to ensure strategy, design, and messaging work together seamlessly to deliver meaningful results.

Web Design: My approach blends UX thinking with thoughtful visual design. I begin by understanding the brand’s goals, user needs, and content priorities, then map the experience through wireframes, user flows, and content structure. From there, I design responsive layouts that use hierarchy, typography, and color to guide visitors toward key actions—whether exploring content, converting, or engaging. I focus on accessibility, clarity, and consistency to create websites that are intuitive, engaging, and aligned with brand identity.

Photography/Editing: I capture and create visual content that supports brand storytelling across digital and social platforms. My photography approach includes composition, lighting, styling, and direction to create intentional imagery. In post-production, I handle color correction, retouching, background cleanup, and advanced editing techniques—ensuring visuals integrate seamlessly into campaigns and elevate the overall brand experience.

Team Oriented: I’m a collaborative and proactive team member who values open communication and shared creativity. I’ve led projects from concept to delivery, working cross-functionally with designers, copywriters, email marketers, and external vendors to maintain alignment, stay on schedule, and achieve strong outcomes. I thrive in supportive, team-oriented environments where ideas flow and everyone contributes to the proces

Software/Apps I've Used:

Adobe Creative Suite: Photoshop, Illustrator, InDesign, Lightroom, Bridge
Email Marketing: Klaviyo, Keap
Project + Asset Management: Jira, Asana, Lytho Workflow, Canto
Design & Collaboration: Canva, Figma, Slack
E-Commerce: Magento

Fun Facts About Me

Coffee fuels my creativity: Whether it's brainstorming new ideas or fine-tuning a design, you'll often find me with a cup of coffee in hand.

Proud Dog Mom & Side Hustler: When I’m not working on designs, I’m managing Cheddar, my dog’s social media account, where she’s basically an influencer in the making! She loves showing off her favorite treats, toys, and of course, her modeling skills. It’s a fun little hobby that lets me get creative in a whole new way! You can find her work here: http://instagram.com/dadailycheese

Other Fun Facts: I like Pokémon, music, going for hikes, and cosplaying.