Email Marketing

I create and manage email campaigns using Klaviyo and Keap, owning the end-to-end lifecycle for the purpose of generating high-quality inbound sales leads. My process begins with a collaborative planning session to align on goals, audience, and messaging. From there, I design campaign assets in Photoshop, export and build responsive emails, and add UTMs for precise tracking. I conduct thorough testing, including A/B experiments, to refine performance, and once approved, I oversee the launch and monitor results to optimize future campaigns.

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Want to see more of my email design work? Check out additional examples here.

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Email Marketing & Design Impact on Sales Growth

As a designer and email marketer, I created high-performing campaigns that not only drove record-breaking seasonal sales but also increased long-term customer value. Through strategic design, segmentation, and optimization, I was able to balance short-term order volume with sustainable revenue growth.

• Designed and executed seasonal email campaigns that drove $6.23M in sales (Nov 2020 peak) and $5.09M in sales (Dec 2020).

• Leveraged segmentation and A/B testing to optimize conversions, resulting in 18.6K+ orders during peak campaigns.

• Shifted campaign strategy from volume to value: doubled AOV from $308 → $540 (2021–2023) through design-led repositioning and targeting.